Work smart, work hard, and have fun. Because if you’re not having a little fun, you’re not doing it right.
Valentina STAN
THEN & NOW POP-UP MUSEUM BREITLING
ABOUT THEN & NOW POP-UP MUSEUM BREITLING
Another project. Another success.
Made possible only by a highly committed and hard-working team of professionals.
To celebrate the 140-year anniversary of Breitling, a temporary pop-up museum experience was created to immerse visitors in the brand’s heritage and innovation.
The Pop Up Museum combined historical artifacts, storytelling, and interactive displays to highlight Breitling’s milestones and the Swiss watchmaking culture.
The aim was to create an engaging brand experience that allowed visitors to explore Breitling’s history and technological achievements.
Web Links & Credits
BREITLING BOUTIQUE MÜNCHEN
ABOUT BREITLING BOUTIQUE MÜNCHEN
A fantastic project - made possible only by the outstanding work of everyone involved.
BREITLING BOUTIQUE MÜNCHEN meant more than creating a beautiful retail space; it was about the sense of place, culture, and identity.
One of my favorite elements is the reinterpretation of historic tile patterns sourced from the University of Heidelberg’s archives. A subtle nod to the German decorative arts legacy (Jugendstil) woven seamlessly with the brand's identity. A translation of geometry and color into a contemporary surface that feels authentic and local.
The recycled wood of the bar front and the ceiling's warm light bulbs introduce a familiar Bavarian touch that feels almost like stepping into a refined version of a Munich beer garden.
Design becomes meaningful when it tells a story. Here, the story is Munich, heritage, and the timeless craft that continues to inspire us.
BREITLING BOUTIQUE FRANKFURT ZEIL
ABOUT BREITLING BTQ FRANKFURT ZEIL
The retro & adventurous spirit of the brand as key feature for the retail space.
The display of vintage / classic cars inside the boutique created a strong visual connection to Breitling’s historic ties to aviation, motorsports, and precision engineering.
To make this possible, the facade and interior layout were carefully designed to accommodate and showcase these vehicles.
The entrance and circulation space allow for the cars to be exchanged and become a central element of the boutique experience, acting almost like a gallery piece within the retail environment.
Web Links & Credits
A K N O W L E D G E M E N T S
Thank you for the past five years at Breitling. I learned a great deal during this time and appreciate the challenges and positive experiences that contributed to my growth. I leave with gratitude for what this chapter has given me.
To Nicolas Kaeser, thank you for starting a journey together that ultimately made me more aware of who I am, why I stand tall, and how I want to express myself professionally.
To Pedro Silva, thank you for being the kind of leader one can only hope for. Truly the “best boss ever,” and a reminder of what supportive, human, and inspiring leadership looks like.
To Alexandra Weis, your political savviness, delegation skills, and creative excellence have been milestones in my development. Women supporting women, regardless of power dynamics, is the kind of leadership I want to cultivate and surround myself with.
To my colleagues and collaborators, I dedicate to you the spirit of “A Life Like Mine” by Kurt Vile, a reminder of individuality, resilience, and the beauty of carving one’s own path.
I have been immersed in the world of retail design with the mission to assist renowned brands in their global expansion at MACH Architecture.
I express my gratitude and appreciation for the extraordinary support and guidance that Mr. Jan Fischer has consistently provided. I am also thankful to all team members and clients for their valuable inputs and contribution, in every successful completion of projects.
Before stepping into retail design, I deepened my professional knowledge through various projects for both private and public sector. I had the opportunity to work with
LAG Architecture & Scenography. There, not only I found talented co-workers, but made wonderful friends. Eloisa Avila, Hans Leidescher and Marcello Maugeri, I am grateful for all the good work we did together.
Also a heartfelt thanks to my friend, Monica Gabriela Motea - for her warm friendship and professional support. I hope there are more women out there supporting each other like we do.
I am deeply indebted to Professor Dietmar Eberle for setting an example of professionalism that continues to motivate and inspire me.
My portfolio stands not only as proof of my work experience, but also as acknowledgement of successful cooperation amongst people at all levels and from all over the world.
